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:root{--ink:#1a1f2b;--plum:#704a57;--deep:#55343f;--gold:#b8893f;--paper:#fcfaf6;--rule:#ddd8d2;--body:#494851;--tint:#f4eef0}
*{box-sizing:border-box}html{scroll-padding-top:24px}body{margin:0;font-family:Manrope,Arial,sans-serif;font-size:16px;color:var(--ink);background:white;line-height:1.65}h1,h2,h3,h4,p,figure,blockquote{margin:0}h1,h2,h3{font-weight:600;line-height:1.15}h1{font-size:clamp(2.6rem,4.5vw,4rem);letter-spacing:-.04em}h2{font-size:clamp(2rem,3.3vw,2.8rem);letter-spacing:-.035em;max-width:840px}h3{font-size:1.4rem;letter-spacing:-.02em}p{color:var(--body)}a{color:inherit}img{display:block;max-width:100%;height:auto}.wrap{width:min(1180px,calc(100% - 64px));margin:auto}.eyebrow{font-size:13px;letter-spacing:.085em;color:var(--plum);font-weight:700;text-transform:uppercase;line-height:1.5}.small{font-size:14px;color:#656169}.section{padding:68px 0;border-bottom:1px solid var(--rule)}.paper{background:var(--paper)}.section-head{display:grid;grid-template-columns:1.1fr .9fr;gap:70px;align-items:end;margin-bottom:32px}.section-head h2{margin-top:12px}.section-head>.lead{margin:0;max-width:530px;font-size:17px}.lead{margin-top:18px;font-size:18px;line-height:1.65;max-width:780px}.spaced{margin-top:20px}.button{display:inline-flex;align-items:center;justify-content:center;min-height:48px;background:var(--plum);color:white;font-size:15px;padding:15px 23px;text-decoration:none;line-height:1.35;font-weight:600;border:1px solid var(--plum);border-radius:4px;transition:background .2s}.button:hover{background:var(--deep)}.text-link{display:inline-block;border-bottom:1px solid var(--ink);text-decoration:none;padding-bottom:5px;font-size:15px;font-weight:600}.text-link:hover{color:var(--plum)}a:focus-visible,button:focus-visible,summary:focus-visible,video:focus-visible{outline:3px solid var(--gold);outline-offset:5px}[hidden]{display:none!important}.skip{position:absolute;left:10px;top:-100px;background:var(--ink);color:white;padding:12px;z-index:10}.skip:focus{top:10px}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
/* Clear promise and the user's actual film */
.review-note{padding:8px 24px;text-align:center;font:14px Arial,sans-serif;background:var(--ink);color:white}header{border-bottom:1px solid var(--rule)}.nav{min-height:84px;display:flex;align-items:center;justify-content:space-between;gap:28px}.logo{width:155px}.desktop-nav{display:flex;align-items:center;gap:26px}.desktop-nav>a{font-size:14px;text-decoration:none}.desktop-nav .button{font-size:14px;padding:10px 20px}.mobile-menu{display:none}.hero{background:var(--paper);padding:48px 0 54px;border-bottom:1px solid var(--rule)}.hero-grid{width:min(1050px,calc(100% - 64px));display:grid;grid-template-columns:minmax(0,1fr) 300px;gap:40px;align-items:center}.hero h1{margin:16px 0 24px;max-width:720px}h1 em{font-style:normal;color:var(--plum)}.hero-lead{font-size:20px;line-height:1.6;color:var(--ink);max-width:650px}.actions{display:flex;gap:24px;align-items:center;margin:28px 0 20px;flex-wrap:wrap}.hero .small{max-width:590px}.hero-video{width:100%;max-width:300px;justify-self:start}.video-frame{position:relative;background:#f4eee2;border:1px solid #d3cbbd;border-radius:6px;overflow:hidden;line-height:0}.hero-video video{width:100%;height:auto;aspect-ratio:9/16;display:block;object-fit:contain}.video-play{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:64px;height:64px;border-radius:50%;border:1px solid white;background:var(--plum);color:white;cursor:pointer;display:grid;place-items:center;box-shadow:0 2px 10px #0002}.video-play:hover{background:var(--deep)}.video-play svg{width:30px;height:30px;fill:currentColor;margin-left:3px}.hero-video figcaption{padding-top:12px;line-height:1.55;text-align:center}.hero-video figcaption strong{display:block;font-size:14px;font-weight:600}.hero-video figcaption span{display:block;font-size:12px;color:#656169}
/* Four buyer categories, with distinct commercial context */
.audience{padding:44px 0}.audience .section-head{display:block;margin-bottom:26px}.audience h2{font-size:32px;max-width:780px}.audience-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:20px}.audience-grid article{padding:24px 22px;border:1px solid #e2d6db;border-radius:10px;background:linear-gradient(155deg,#faf7f8,#f4edf0);box-shadow:0 2px 5px #55343f06;transition:transform .18s ease,box-shadow .18s ease,border-color .18s ease,background-color .18s ease}.audience-icon{display:inline-grid;place-items:center;width:44px;height:44px;margin-bottom:20px;background:#fffafb;border:1px solid #e5d9df;border-radius:9px;transition:background-color .18s ease,border-color .18s ease}.audience-icon svg{width:28px;height:28px;fill:none;stroke:var(--plum);stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round}.audience-grid h3{font-size:20px;line-height:1.35;margin-bottom:12px;min-height:54px}.audience-grid p{font-size:15px;line-height:1.65}
/* Explanations have one reading path and real, responsive text. */
.diagram img{width:100%;height:auto}.diagram picture{display:block}.diagram figcaption{font-size:13px;color:#656169;margin-top:12px;line-height:1.6}.problem-section{background:#faf7f5}.problem-section .section-head{grid-template-columns:.9fr 1.1fr}.method-section .section-head{grid-template-columns:1.15fr .85fr}
.explain-graphic{border:1px solid var(--rule);border-radius:7px;overflow:hidden}.graphic-label{font-size:13px;letter-spacing:.07em;text-transform:uppercase;font-weight:600;color:var(--plum)}
.buyer-composition{display:grid;grid-template-columns:1fr 1fr;background:white}.buyer-seen{padding:32px;display:flex;flex-direction:column;justify-content:center}.buyer-touchpoints{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;list-style:none;padding:0;margin:28px 0 0}.buyer-touchpoints li{display:flex;flex-direction:column;gap:20px;color:var(--ink);font-size:17px;font-weight:600;line-height:1.5}.buyer-touchpoints li+li{border-left:1px solid var(--rule);padding-left:24px}.buyer-touchpoints svg{width:44px;height:44px;stroke:var(--plum);stroke-width:1.4;fill:none;stroke-linecap:round;stroke-linejoin:round}.buyer-question{padding:32px 36px;background:var(--paper);border-left:1px solid var(--rule)}.buyer-question h3{font-size:29px;line-height:1.35;margin:12px 0}.buyer-question>p:not(.graphic-label){font-size:16px;max-width:450px}.buyer-conclusion{margin-top:22px;padding-top:15px;border-top:1px solid #d7c4aa;color:var(--plum);font-size:16px;font-weight:600}.buyer-graphic>figcaption{padding:19px 32px;font-size:14px;color:var(--body);border-top:1px solid var(--rule);background:white;line-height:1.7}
.system-ribbon{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));background:var(--paper)}.system-ribbon li{padding:28px;position:relative;min-width:0}.system-ribbon li+li{border-left:1px solid var(--rule)}.system-number{display:block;font-size:15px;font-weight:600;color:var(--plum);line-height:1;margin-bottom:28px}.system-ribbon h3{font-size:24px;line-height:1.3;min-height:0;margin-bottom:18px}.system-ribbon p{font-size:16px;line-height:1.65}.system-ribbon li:first-child{background:var(--plum);color:white}.system-ribbon li:first-child .system-number{color:#e6c792}.system-ribbon li:first-child p{color:#f7eff2}.system-ribbon li:not(:last-child):after{content:'→';position:absolute;right:-13px;top:21px;background:var(--paper);border:1px solid var(--rule);border-radius:50%;height:26px;width:26px;line-height:24px;text-align:center;color:var(--plum);font-size:16px;z-index:1}.system-note{padding:20px 28px;border-top:1px solid var(--rule);display:flex;flex-wrap:wrap;gap:9px 36px;justify-content:space-between;background:white}.system-note p{font-size:14px}.system-note p:last-child{color:var(--plum)}
.response-graphic{border-color:#454854;background:#202531}.response-head,.response-options>div{display:grid;grid-template-columns:1fr 1.55fr;gap:68px;padding-left:32px;padding-right:32px}.response-head{padding-top:22px;padding-bottom:19px;border-bottom:1px solid #454854;color:#dcb77a;font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:.07em}.response-options{padding:0;margin:0}.response-options>div{padding-top:25px;padding-bottom:25px;align-items:center}.response-options>div+div{border-top:1px solid #454854}.response-options dt{display:flex;align-items:center;gap:22px;position:relative;font-size:22px;font-weight:600;line-height:1.4}.response-options dt svg{flex:none;width:36px;height:36px;stroke:#dcb77a;fill:none;stroke-width:1.4;stroke-linejoin:round;stroke-linecap:round}.response-options dt:after{content:'→';position:absolute;right:-43px;font-size:24px;color:#dcb77a;font-weight:400}.response-options dd{margin:0}.response-options dd strong{font-size:22px;line-height:1.4;font-weight:600;display:block}.response-options dd p{font-size:16px;color:#d1d1d7;margin-top:7px}.response-graphic>figcaption{font-size:14px;padding:17px 32px;border-top:1px solid #454854;color:#d1d1d7}
/* A visibly annotated offer and an actual authority asset */
.offer-layout{display:grid;grid-template-columns:.85fr 1.15fr;gap:55px;align-items:center}.offer-copy .section-head,.authority-layout .section-head{display:block;margin-bottom:20px}.offer-copy .lead{font-size:18px}.offer-diagram{border:1px solid var(--rule);border-radius:8px;overflow:hidden;background:white}.deliverables{list-style:none;margin:24px 0 0;padding:0}.deliverables li{display:grid;grid-template-columns:64px 1fr;gap:14px;font-size:15px;padding:13px 0;border-top:1px solid var(--rule)}.deliverables span{font-size:13px;font-weight:600;color:var(--plum)}.authority-layout{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:center}.authority-assets{margin:24px 0}.authority-assets article{display:grid;grid-template-columns:100px 1fr;gap:18px;padding:13px 0;border-top:1px solid var(--rule)}.authority-assets article>span{font-size:14px;color:var(--plum);font-weight:600}.authority-assets p{font-size:15px}.authority-preview{border:1px solid var(--rule);border-radius:8px;overflow:hidden;background:var(--paper);box-shadow:0 8px 22px #1a1f2b08}.preview-toolbar{display:flex;align-items:center;justify-content:space-between;gap:12px;padding:14px 18px;border-bottom:1px solid var(--rule);background:#f4f0eb;font-size:12px;color:#656169}.window-dots{display:flex;gap:4px}.window-dots i{width:5px;height:5px;border-radius:50%;background:#c1b8ad}.guide-page{padding:30px}.guide-page .eyebrow{font-size:12px}.guide-page h3{font-size:28px;line-height:1.3;margin:12px 0}.guide-description{font-size:14px;margin-bottom:24px}.guide-question{display:flex;gap:16px;padding:17px 0;border-top:1px solid var(--rule)}.guide-question>span{font-size:13px;color:var(--plum);font-weight:600}.guide-question p{font-size:16px;color:var(--ink);line-height:1.5}.guide-page .text-link{margin-top:20px;font-size:14px}.authority-preview figcaption{padding:13px 20px;border-top:1px solid var(--rule);font-size:12px;color:#656169;background:white}
/* Actual response decisions replace repeated service inventories */
.ink{background:var(--ink);color:white}.ink .eyebrow{color:#d3ae73}.ink .lead{color:#e3e0e3}.ink .diagram{border:1px solid #42454f;border-radius:8px;overflow:hidden;background:var(--ink)}.ink .diagram figcaption{color:#e3e0e3;margin:0;padding:14px 24px;border-top:1px solid #42454f;background:var(--ink)}.scope{margin-top:24px;border:1px solid #646670;border-radius:5px;padding:0 20px}.scope p{color:#e3e0e3}.scope summary:after{color:#d3ae73}
/* Scope comparison stays brief and directly comparable */
.comparison-section .section-head{display:block}.comparison-matrix{border:1px solid var(--rule);border-radius:6px;overflow:hidden}.comparison-heading,.comparison-row{display:grid;grid-template-columns:.7fr 1fr 1.15fr}.comparison-heading{background:var(--paper)}.comparison-heading>*{padding:18px 22px;font-size:14px}.comparison-heading>strong:last-child{background:var(--tint);color:var(--plum)}.comparison-row{border-top:1px solid var(--rule)}.comparison-row>*{padding:16px 22px;font-size:15px;line-height:1.6}.comparison-row h3{font-weight:600;letter-spacing:0}.comparison-row>p:last-child{background:#faf6f8}.comparison-takeaway{font-size:18px;font-weight:600;color:var(--ink);margin-top:22px}.comparison-takeaway+.small{margin-top:8px}.mobile-label{display:none}
/* Tangible client tools: a quieter app frame and real example input/output */
#ai-assets .intro{max-width:900px;margin-bottom:0}#ai-assets .intro h2{margin-top:12px;max-width:800px}.ai-offer-note{font-size:15px;margin:16px 0 26px;max-width:870px;color:var(--plum)}.ai-workbench{border:1px solid var(--rule);border-radius:8px;overflow:hidden;background:white}.ai-selector{display:flex;border-bottom:1px solid var(--rule);background:#f3efeb}.ai-selector button{flex:1;padding:17px 20px;border:0;border-right:1px solid var(--rule);border-bottom:3px solid transparent;background:none;font:600 15px Manrope,Arial,sans-serif;cursor:pointer;color:var(--body)}.ai-selector button:last-child{border-right:0}.ai-selector button[aria-selected=true]{color:var(--plum);background:white;border-bottom-color:var(--plum)}.ai-selector button:focus-visible{outline-offset:-4px}.ai-panel{display:grid;grid-template-columns:.8fr 1.2fr;gap:40px;padding:32px}.ai-value h3{font-size:28px;line-height:1.25;margin:15px 0}.ai-value>p{font-size:16px}.asset-value{border-left:2px solid var(--gold);padding-left:16px;margin:24px 0}.asset-value strong{font-size:14px;color:var(--plum)}.asset-value p{font-size:15px;margin-top:8px}.asset-blueprint{border:1px solid var(--rule);border-radius:6px;overflow:hidden;background:white}.asset-blueprint figcaption{padding:16px 20px;border-bottom:1px solid var(--rule);display:flex;flex-wrap:wrap;justify-content:space-between;gap:8px;font-size:14px;background:#f8f7f4}.asset-blueprint figcaption span{font-size:12px;color:#656169}.tool-input,.tool-output{padding:20px}.tool-input .input-label{font-size:14px;font-weight:600;margin:0 0 8px;color:var(--ink)}.example-field{background:#fcfaf6;border-left:2px solid #c8c4c0;padding:12px 15px;font-size:14px;color:var(--body)}.tool-input>p:not(.input-label){font-size:12px;margin-top:8px}.tool-output{border-top:1px solid var(--rule);background:#faf6f8}.tool-output .eyebrow{font-size:12px}.tool-output h4{font-size:17px;margin:10px 0;font-weight:600}.tool-output ul{padding-left:20px;margin:0;font-size:14px;line-height:1.6}.tool-output li+li{margin-top:8px}.asset-review{padding:13px 20px;border-top:1px solid var(--rule);font-size:13px;color:var(--plum);background:white}.ai-bottom{margin-top:18px;font-size:14px;max-width:960px}
/* Clear responsibility, outputs and verified experience */
.engagements{display:grid;grid-template-columns:1fr 1fr;gap:28px}.engagements article{display:flex;flex-direction:column;padding:30px;border:1px solid var(--rule);border-radius:7px}.engagements article:first-child{border-top:3px solid var(--plum)}.engagements article:last-child{border-top:3px solid var(--gold)}.engagement-label{font-size:14px;color:var(--plum);font-weight:600}.engagements h3{font-size:31px;margin:10px 0 16px}.engagements article>p:not(.engagement-label){font-size:15px}.your-role{padding:16px 18px;background:var(--paper);border-left:2px solid var(--gold);margin-top:20px}.your-role>span{font-size:12px;font-weight:600;text-transform:uppercase;letter-spacing:.07em;color:var(--plum)}.your-role p{font-size:14px;margin-top:5px}.checks{list-style:none;padding:0;margin:22px 0}.checks li{position:relative;padding:9px 0 9px 22px;border-bottom:1px solid var(--rule);font-size:14px}.checks li:before{content:'✓';position:absolute;left:0;color:var(--plum)}.engagements .button{margin-top:auto;align-self:start}.program{display:grid;grid-template-columns:1fr 1fr;gap:16px;background:#f5f0e8;padding:16px;margin-bottom:22px}.program strong{font-size:20px}.program span{display:block;font-size:14px}.engagement-note{margin-top:18px;font-size:14px}#process{padding:48px 0}#process .section-head{display:block}.delivery-timeline{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:30px}.delivery-timeline>li{border-top:1px solid #c8bfb4;padding-top:20px}.phase-mark{display:flex;align-items:center;gap:12px;margin-bottom:18px}.phase-mark>span{font-size:13px;color:var(--plum)}.phase-mark strong{font-size:13px;letter-spacing:.05em;text-transform:uppercase;color:var(--plum);font-weight:600}.delivery-timeline h3{font-size:23px;margin-bottom:12px}.delivery-timeline p{font-size:15px}.phase-output{margin-top:20px;padding-top:14px;border-top:1px solid var(--rule);display:flex;flex-direction:column;gap:5px}.phase-output span{font-size:12px;color:#656169}.phase-output strong{font-size:14px;color:var(--plum);font-weight:600}.founder-grid{display:grid;grid-template-columns:.75fr 1.25fr;gap:65px;align-items:center}.founder-grid figure{max-width:400px;background:#f5f0e8;border-radius:7px;overflow:hidden}.founder-grid img{width:100%;height:auto;aspect-ratio:1;object-fit:cover}.founder-grid figcaption{font-size:14px;padding:16px 20px;border-bottom:3px solid var(--gold)}.founder-grid h2{margin-top:12px;font-size:42px}.founder-role{font-size:15px;margin-top:10px;color:var(--plum)}.founder-grid .lead{font-size:18px}.founder-grid p.spaced{font-size:15px}.founder-principle{font-size:20px;line-height:1.45;color:var(--ink);padding-left:20px;border-left:3px solid var(--gold);margin:24px 0}.founder-principle>span{display:block;font-size:12px;letter-spacing:.07em;text-transform:uppercase;color:var(--plum);margin-bottom:7px}
/* Restored live resource treatment */
.resources-layout{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1fr);gap:10%;align-items:center}.resources-layout h2{margin-top:13px}.resources-layout>div>p:not(.eyebrow){max-width:490px;margin-top:16px;color:var(--body);font-size:16px}.resource-preview{list-style:none;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:0 22px;border-top:1px solid var(--rule);margin-top:13px}.resource-preview li{position:relative;padding:14px 0 14px 17px;border-bottom:1px solid var(--rule);font-size:14px;font-weight:600}.resource-preview li:before{content:'+';position:absolute;left:0;color:#785726}.resource-live{padding:27px;background:var(--paper);border:1px solid var(--rule);border-top:3px solid var(--plum)}.resource-live .resource-status{font-size:14px;font-weight:600;color:var(--plum)}.resource-live h3{margin-top:12px;font-size:clamp(1.45rem,2.2vw,1.8rem);line-height:1.3}.resource-live>p:not(.resource-status){margin-top:14px;font-size:16px;line-height:1.6;color:var(--body)}.resource-live .button{margin-top:22px;font-size:15px}.resource-next{margin-top:20px;color:var(--body);font-size:15px}.resource-forthcoming{margin-top:36px}

.resources-layout h2{font-size:clamp(2rem,3.4vw,2.85rem)}
/* Questions and a specific next step */
.faq-layout{max-width:980px}.faq-layout .section-head{display:block}details{border-bottom:1px solid var(--rule)}summary{cursor:pointer;list-style:none;position:relative;padding:18px 36px 18px 0;font-size:16px;line-height:1.55;font-weight:600}summary::-webkit-details-marker{display:none}summary:after{content:'+';position:absolute;right:8px;font-size:22px;color:var(--plum)}details[open]>summary:after{content:'−'}details>p{padding-bottom:22px;font-size:15px;max-width:850px}.final{background:var(--deep);color:white}.final-layout{display:grid;grid-template-columns:1.15fr .85fr;gap:85px;align-items:center}.final .section-head{display:block;margin-bottom:0}.final .eyebrow{color:#e0bd81}.final .lead{color:#f1e9ed;font-size:18px}.final .small{color:#e5d8df;margin-top:18px}.final .button{margin-top:26px;background:white;color:var(--deep);border-color:white}.final .button:hover{background:#eee5e8}.call-agenda{list-style:none;padding:0;margin:0}.call-agenda li{display:flex;gap:22px;border-top:1px solid #9b7c89;padding:24px 0}.call-agenda li:last-child{border-bottom:1px solid #9b7c89}.call-agenda li>span{font-size:13px;color:#e0bd81}.call-agenda h3{font-size:22px}.call-agenda p{font-size:15px;color:#f1e9ed;margin-top:9px}.footer{padding:40px 0;display:grid;grid-template-columns:.7fr 1.3fr 1fr;gap:30px;align-items:start}.footer p{font-size:14px}.footer nav{display:flex;flex-wrap:wrap;gap:14px}.footer nav a{font-size:14px;text-decoration:none}.footer .small{grid-column:1/-1}
@media(max-width:1050px){.desktop-nav{gap:16px}.hero-grid{gap:34px;grid-template-columns:1.45fr 1fr}.hero-video{max-width:270px}.section-head{gap:32px}.audience-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.audience-grid h3{min-height:0}.offer-layout{gap:34px;grid-template-columns:1fr}.offer-diagram{max-width:720px;width:100%;justify-self:center}.authority-layout,.founder-grid{gap:35px}.guide-page{padding:24px}.guide-page h3{font-size:24px}.authority-assets article{grid-template-columns:1fr;gap:5px}.comparison-row>*,.comparison-heading>*{padding:16px}.ai-panel{gap:25px}.final-layout{gap:40px}.resources-layout{gap:40px}}
@media(max-width:760px){.wrap{width:calc(100% - 40px)}.review-note{font-size:12px}.nav{min-height:70px}.logo{width:135px}.desktop-nav{display:none}.mobile-menu{display:block;border:0;position:relative}.mobile-menu summary{padding:12px 27px 12px 0;font-size:14px}.mobile-menu nav{position:absolute;right:0;top:100%;width:220px;background:white;box-shadow:0 10px 25px #0002;z-index:5;padding:12px 20px;border:1px solid var(--rule)}.mobile-menu nav a{display:block;text-decoration:none;padding:10px 0;font-size:15px}.hero{padding:36px 0 40px}.hero-grid,.section-head,.offer-layout,.authority-layout,.founder-grid,.resources-layout,.final-layout{grid-template-columns:1fr;gap:28px}.hero h1{font-size:clamp(2.45rem,8.5vw,3.6rem);line-height:1.14}.hero-lead{font-size:18px}.hero .actions{align-items:flex-start;flex-direction:column;gap:16px}.hero-video{max-width:280px}.section{padding:44px 0}.section-head{margin-bottom:26px;display:block}.section-head>.lead{margin-top:16px;font-size:17px}.audience{padding:36px 0}.audience h2{font-size:28px}.audience-grid{gap:18px}.problem-section .section-head,.method-section .section-head{display:block}.problem-section .diagram figcaption,.method-section .diagram figcaption,.ink .diagram figcaption{padding:14px 20px;font-size:13px}.offer-diagram{max-width:430px;width:100%;justify-self:center}.offer-copy .section-head{margin-bottom:18px}.authority-assets article{grid-template-columns:100px 1fr;gap:14px}.guide-page{padding:24px}.comparison-heading{display:none}.comparison-row{grid-template-columns:1fr}.comparison-row>*{padding:14px 20px}.comparison-row h3{padding-bottom:4px;font-size:18px}.mobile-label{display:block;font-size:12px;color:var(--plum);font-weight:600;letter-spacing:.04em;margin-bottom:5px}.comparison-row>p:last-child{padding-top:12px}.comparison-takeaway{font-size:17px}.ai-selector button{font-size:14px;padding:13px 8px;line-height:1.45}.ai-panel{grid-template-columns:1fr;padding:22px;gap:22px}.ai-value h3{font-size:26px}.asset-value{margin:18px 0 0}.engagements{grid-template-columns:1fr;gap:24px}.engagements article{padding:24px}.engagements .button{margin-top:0}.delivery-timeline{grid-template-columns:1fr;gap:26px}.delivery-timeline>li{padding-top:16px}.phase-mark{margin-bottom:12px}.phase-output{margin-top:15px}.founder-grid figure{max-width:360px}.founder-grid h2{font-size:36px}.founder-principle{font-size:19px}.resource-preview{grid-template-columns:repeat(2,1fr)}.resource-live{padding:22px}.call-agenda li{padding:20px 0}.footer{grid-template-columns:1fr;gap:20px}}
@media(max-width:560px){.audience-grid{grid-template-columns:1fr;padding:0}.audience-grid article{padding:20px;display:grid;grid-template-columns:44px 1fr;column-gap:16px}.audience-icon{grid-column:1;grid-row:1/3;margin:0}.audience-grid h3{grid-column:2;font-size:19px;margin-bottom:10px}.audience-grid p{grid-column:2}.hero .button{width:100%;font-size:14px}.actions{width:100%}.authority-assets article{grid-template-columns:1fr;gap:5px}.preview-toolbar>span:last-child{display:none}.guide-page h3{font-size:24px}.guide-question p{font-size:15px}.resource-preview{grid-template-columns:1fr}.resource-live .button{width:100%}.program{grid-template-columns:1fr}}
@media(prefers-reduced-motion:reduce){*{transition:none!important}}

/* Fine dividers and short heading rules give each section a clear start. */
.section{position:relative;border-bottom:0}.section:after{content:'';position:absolute;bottom:0;left:50%;transform:translateX(-50%);width:min(1180px,calc(100% - 64px));height:1px;background:var(--rule)}.section.ink:after,.section.final:after{display:none}.section-head .eyebrow:before{content:'';display:inline-block;width:22px;height:1px;background:var(--gold);vertical-align:middle;margin-right:12px}
@media(max-width:1050px){.buyer-seen,.buyer-question{padding:28px}.buyer-touchpoints{gap:14px}.buyer-touchpoints li+li{padding-left:14px}.buyer-touchpoints li{font-size:16px}.system-ribbon li{padding:23px}.system-ribbon h3{font-size:22px;min-height:58px}.response-options dt,.response-options dd strong{font-size:20px}}
@media(max-width:900px){.buyer-composition{grid-template-columns:1fr}.buyer-seen{padding:28px 32px}.buyer-touchpoints{margin-top:22px;gap:30px}.buyer-touchpoints li{flex-direction:row;align-items:center;gap:14px}.buyer-touchpoints li+li{padding-left:25px}.buyer-touchpoints svg{width:36px;height:36px;flex:none}.buyer-question{padding:28px 32px;border-left:0;border-top:1px solid var(--rule)}.buyer-question h3{font-size:28px}.buyer-question>p:not(.graphic-label){max-width:none}.system-ribbon{grid-template-columns:1fr}.system-ribbon li{display:grid;grid-template-columns:36px 1fr;gap:20px;padding:25px 28px}.system-number{margin:6px 0 0}.system-ribbon li+li{border-left:0;border-top:1px solid var(--rule)}.system-ribbon h3{min-height:0;font-size:24px;margin-bottom:9px}.system-ribbon li:not(:last-child):after{right:auto;left:32px;top:auto;bottom:-13px;content:'↓'}.system-note{display:block}.system-note p+p{margin-top:8px}.response-head,.response-options>div{grid-template-columns:1fr 1.4fr;gap:50px}.response-options dt{gap:14px}.response-options dt:after{right:-32px}.response-options dd p{font-size:15px}}
@media(max-width:760px){.hero-grid{width:calc(100% - 40px)}.hero-video{justify-self:center}.section:after{width:calc(100% - 40px)}}
@media(max-width:560px){.buyer-seen,.buyer-question{padding:25px 22px}.buyer-touchpoints{gap:10px}.buyer-touchpoints li{flex-direction:column;align-items:flex-start;gap:15px;font-size:15px}.buyer-touchpoints li+li{padding-left:13px}.buyer-question h3{font-size:26px}.buyer-question>p:not(.graphic-label){font-size:15px}.buyer-conclusion{font-size:15px}.buyer-graphic>figcaption{padding:18px 22px;font-size:13px}.system-ribbon li{grid-template-columns:26px 1fr;gap:16px;padding:24px 22px}.system-ribbon h3{font-size:22px}.system-ribbon p{font-size:15px}.system-ribbon li:not(:last-child):after{left:22px}.system-note{padding:18px 22px}.system-note p{font-size:13px}.response-head{display:none}.response-options>div{grid-template-columns:1fr;gap:17px;padding:24px 22px}.response-options dt{gap:13px;font-size:19px;color:#e3c18e}.response-options dt svg{width:28px;height:28px}.response-options dt:after{display:none}.response-options dd{margin-left:41px;padding-left:16px;border-left:1px solid #6c5b45}.response-options dd strong{font-size:20px}.response-options dd p{font-size:15px}.response-graphic>figcaption{padding:17px 22px;font-size:13px}}

/* Restrained hover depth for informational audience cards. */
@media(hover:hover) and (pointer:fine){.audience-grid article:hover{transform:translateY(-3px);border-color:#b89aa7;box-shadow:0 12px 28px #704a571c,0 0 20px #704a570a}.audience-grid article:hover .audience-icon{background:#eee1e7;border-color:#d1bbc5}}
@media(prefers-reduced-motion:reduce){.audience-grid article:hover{transform:none}}

/* The approved three-part hero headline stays balanced beside the film. */
.hero-grid{width:min(1100px,calc(100% - 64px))}.hero h1{font-size:clamp(2.45rem,4vw,3.125rem);max-width:none}
@media(max-width:760px){.hero-grid{width:calc(100% - 40px)}.hero h1{font-size:clamp(2.15rem,7.2vw,3.125rem)}}


/* Keep available resource cards in the existing library layout. */
.resource-library{display:grid;gap:20px}.resource-library .resource-next{margin-top:0}

/* Shared desktop/mobile resource disclosure in the main header. */
.resources-menu{position:relative;border:0}.resources-menu>summary{padding:10px 20px 10px 0;font-size:14px;font-weight:400;line-height:1.5;color:var(--ink);white-space:nowrap}.resources-menu>summary::after,.resources-menu[open]>summary::after{content:'';position:absolute;right:3px;top:50%;width:6px;height:6px;margin-top:-5px;border-right:1px solid currentColor;border-bottom:1px solid currentColor;transform:rotate(45deg)}.resources-menu[open]>summary::after{transform:rotate(225deg);margin-top:-1px}.resources-menu[open]>summary{color:var(--plum)}.resources-popover{position:absolute;top:calc(100% + 13px);right:-20px;z-index:20;width:340px;max-width:calc(100vw - 40px);padding:8px;background:white;border:1px solid var(--rule);border-top:3px solid var(--plum);border-radius:2px;box-shadow:0 10px 26px #1a1f2b14}.resources-popover>a{display:block;text-decoration:none;padding:14px 15px;line-height:1.5;border-bottom:1px solid var(--rule)}.resources-popover>a:hover,.resources-popover>a:focus-visible{background:var(--paper)}.resources-popover strong{display:block;font-size:14px;font-weight:600}.resources-popover a>span{display:block;font-size:12px;color:#656169;margin-top:5px}.resources-popover>a:last-child{border-bottom:0}.resources-popover .resources-all{display:flex;align-items:center;justify-content:space-between;font-size:13px;color:var(--plum);font-weight:600}.resources-popover .resources-all span{margin:0;color:inherit;font-size:16px}
@media(max-width:900px){.desktop-nav{display:none}.mobile-menu{display:block;border:0;position:relative}.mobile-menu>summary{padding:12px 27px 12px 0;font-size:14px}.mobile-menu>nav{position:absolute;right:0;top:100%;width:min(320px,calc(100vw - 40px));background:white;box-shadow:0 10px 25px #0002;z-index:20;padding:12px 20px;border:1px solid var(--rule)}.mobile-menu>nav>a{display:block;text-decoration:none;padding:10px 0;font-size:14px}.mobile-menu .resources-menu>summary{font-size:14px;padding:10px 25px 10px 0;font-weight:600}.mobile-menu .resources-popover{position:static;width:auto;max-width:none;box-shadow:none;border-top:1px solid var(--rule);border-left:2px solid var(--gold);padding:0;margin:3px 0 10px}.mobile-menu .resources-popover>a{padding:12px 13px;font-size:13px}.mobile-menu .resources-popover strong{font-size:13px}.mobile-menu .resources-popover a>span{font-size:12px}.mobile-menu .resources-popover .resources-all{display:flex}}